Business competition not what you think.
All competition—not just business—comes down to one thing: a comparison. Competition means simply that you, your company, your products, and everything else are compared to others alternatives. From this realization, everything else follows.
- Competition is seldom a fight. Most competitions are mental comparisons of alternatives so that choices can be made
- The opposite of competition is having no choice. The freedom to choose requires the competition among alternative choices.
- Competition is necessary for cooperation. You must compare...