Quitting Too Early

One of the most common strategic mistakes is giving up simply because the contest does not go as planned. The contest never goes as planned. Those that succeed take the long view that expects new opportunities to arise. For example, recently John Edwards, Rudy Guilliani, and Fred Thompson dropped out of the presidential race because of their various third place finishes. These decisions overlook the fact that, if the nominations goes to the convention, the winner could easily be an "also ran" because of the enmity generated among the "winners." By staying in the race, they all could have assured that the context would go to the convention. By getting out, they erased their chances of success. What did they gain?