One of the strategic weaknesses of Bush's presidency has been his inability to explain the War on Terror and especially the war in Iraq to the American people. As we make clear in our new book, Strategy Against Terror (coming 9-11-04), the war on terror is as much a media war as it is a physical war. Thus far, Bush has been winning the physical war but losing the media war. However, the presidential campaign seems to have finally given him the proper incentive to finally start explaining the war in terms average Americans can understand. However, Bush still must learn that this is more than an election issue. We can hope that this is the beginning of a larger American offensive in the media explaining the importance of the war on terror not only to Americans but to the people of the world.