The bureaucracies of the world transformed the word â€œstrategy,â€ into a new discussion point. I sometimes feel like a voice in the wilderness explaining that strategy is not about what you think; it is about how you act. For those who understand strategy, the term â€œstrategic planningâ€ is a non-sequitur. Sun Tzu's strategy is about positioning, that is moving, not planning, that is talking. I do not teach strategy to create a new generation of talkers, but to create a new generation of more effective doers.