One of the key differences between adaptive force of competitive strategy and organizing force of management planning is their totally different conceptions of timing. In organization, timing is about the clock and the calendar: the planning and keeping of schedules. However, in competition, timing is about the moments that arise as a confluence of events: the dynamics of enviromental change. Ancient Greek has two different words for these two concepts of time. Kronos is the time of scheduling. Kairos is the time of moments.