The recent exposure of a thousand emails among leading "scientists" involved in the promotion of so-called "man-caused global warming" demonstrates that their motivations have little to do with science. The emails discuss, among other things, the best ways to fudge data and keeping their efforts secret from scientists who are not "as predictable as we would like."
Good strategy is based on a shared mission. In Sun Tzu's strategy, a philosophy is a set of higher values. Businesses always forget that the highest missions are based on a moral philosophy. This is the story of John Allison, the longtime CEO and current Chairman of the Board for BB&T Bank. National Review did a story on how his philosophy allowed his bank to stay out of the troubles most finanicial institutions got into during the sub-prime and bailout eras. Quoting from it:
I was wondering if you would expand on the concept of a philosophy at the “emotional” level. Thank you.
In one sense, all levels of the philosophy of a motivating mission are emotional because we have to care about them. However, when we discuss the four levels of mission as economic, professional, emotional, and spiritual, we specifically mean the personal one-to-one connections that tie individuals together.