Some may be wondering why the Copenhagen Climate Conference goes ahead while ignoring the mounting evidence that the "crisis" data was faked from the start. The answer is simply that too much money is at stake for any involved to let it go.
The purpose of these shows is to give you a quick overview of the concepts of Sun Tzu's strategy. These were the original Institute course material, offered with our first edition business books. You can sign up for $19.95 by clicking Slide Show Course.
According to Sun Tzu, you cannot advance a position without completing the four-step cycle of listen, aim, move, claim. The most difficult step is often the final one, making a claim. To be successful, a claim has to be limited, make value clear, and get acceptance from others. The last part is the trickiest because it depends so heavily on what the others are looking for.