9.0 Environmental Vulnerability

Principles describing the use of and defense from common attacks.

Apple vs. Google: An Environmental Attack

Apple filed a lawsuit against HTC, the maker of Google's Nexus One Android Phone. This in an interesting example of what Sun Tzu calls a "fire attack," but which we describe more generically in the Warrior's Rule Book as an attack based on an environmental vulnerability ([node:content/strategic-principle-day-90-most-dangerous-attacks-established-positions-are-environment-atta link]).

Warrior's Rules: 

Competitive Arenas: 

UPS vs. Fedex Environmental Attack

Right now we are seeing a classical "fire attack" launched by FedEx on UPS using the government as a proxy. Sun Tzu's spends an chapter discussing the concept of "fire attacks," where an opponent uses the environment to attack an opponent and we devote and entire section of The Rule Book to the issues he raises regarding vulnerability. Quoting the introductory article in the Warrior's Rule Book on the topic (9.0 Using Vulnerability):

Warrior's Rules: 

Competitive Arenas: 

Original Slide Shows

The purpose of these  shows is to give you a quick overview of the concepts of Sun Tzu's strategy. These were the original Institute course material, offered with our first edition business books.  You can sign up for $19.95 by clicking Slide Show Course.

Warrior's Rules: 

Competitive Arenas: 

Outline of Play Book Articles ~

The Institute simplifies, organizes, and explains Sun Tzu's Rules for winning in competition. Read more about our Rule Book here.

The Institute simplifies, organizes, and explains Sun Tzu's Rules for winning in competition. Read more about our Play Book here.

Warrior's Rules: 

Competitive Arenas: 

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