Sun Tzu's Warrior's Rules -- for Winning without Conflict

Four rules describing opportunity space that is dominated by fast-changing features.

This article describes how accelerating change affects more and more of our opportunities. When we are trying to select the best opportunities, change creates a problem. Decision-making depends on good information. Good information is easier to get in stable situations because information is so quickly outdated in fast-changing situations. However, opportunity also depends on change. Faster-changing situations create more opportunities than stable ones. As change increases past a certain point, good information about the future becomes impossible to get. The environments that create the most opportunities are, by definition, the same ones on which we have the worst information.