Article PDF: 2.1 Information Value

SKU: WR2.1
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Contribution Points: 87

Twelve rules describing how knowledge and communication is used as the key to strategy.

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This article explains how Sun Tzu's strategy leverages information to advance positions. But, though we depend on information to make decisions, the mental processes underlying our perception of reality are less than perfect. We do not perceive reality through our senses in any complete form. Information is the most valuable resource that we have in competition and the most flawed. We do organize that information in our minds based on very imperfect knowledge of how the world really works. In a sense, we do not live in reality, but in a world of our limited perceptions about reality. Without understanding the rules in

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This article, our misuse of information can be very dangerous.

Price: $0.87
Contribution Points: 87