Article PDF: 2.3.1 Action and Reaction

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Seven rules about how we make decisions about actions based on reactions.

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This article explains why, in a competitive environment, we cannot simply go in a straight line toward our goals. Instead, we reach our goals only through bouncing off of other people. When we want a specific reaction from someone, we often get the oppsite. This is known in psychology as reactance. Each interaction changes our direction in some small way, putting us on a slightly different path. Not only does each interaction take us in a new direction, it also takes the people off of whom we are bouncing in a new direction as well. As they affect us, we also affect them..