Nine rules for analyzing opportunities based on their relative proximity in strategic space.
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This article explains how we use strategic distance to choose the best opportunities. There is a danger hidden in improved communication. While improved communication is incredibly valuable, it means that we can hear about opportunities from anywhere in the world. This fact can lure us into the dangerous strategic error of thinking that distance no longer matters in choosing our opportunities. There are two mistakes in this thinking. First, it assumes that distance is simply a physical measure of space. Second, it assumes the communication alone eliminates the problems of distance.