Article PDF: 4.5.1 Surface Area

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Seven rules regarding the issues in choosing opportunities on the basis of their size.

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This article explains that area measures the apparent size of an opportunity. When it comes to opportunity, we all think that want or need a "big break" to be successful. We think that the problem is that big breaks depend solely upon luck. The real problem is that the seeming advantages of big opportunities often disguise extremely costly dangers.