Eight rules regarding the selection of actions most appropriate to a situation.
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This article begins a new section of The Playbook dealing with the selecting the best way to pursue opportunities. Strategic moves are experiments. Our goal is to experiment safely. No matter how good our information and analysis, competitive environments are always uncertain and potentially treacherous. While we train to pick high-probability opportunities, we cannot delude ourselves about knowing those opportunities before exploring them directly. We must judge probabilities from surface appearances. We cannot understand the nature of an opportunity until we get into it. In using Warrior's Rules, nothing is as dangerous as investing too much in what seems like a certain opportunity.