Sun Tzu's five rules for the methods for correctly measuring a position's value.
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This article explains that, to get rewarded, others must recognize the value in supporting us. Their alternatives are either ignoring us or challenging us. We will not get this recognition without the properly guaging the value of our position (8.2 Making Claims). In making claims, we run into two opposite problems with gauging value: the problem of an ego and the problem of insecurity. Our ego tempts us into inflated claims. Our insecurity frightens us away from making any claims. Most people know neither the key elements that make a position valuable nor the role of perspective in gauging the value of a position.