Article PDF: 9.5.2 Avoiding Emotion

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Sun Tzu's six rules regarding the danger of exploiting environmental vulnerabilities for purely emotion reasons.

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This article explains how negative emotions such as anger and hatred are true enemy of strategic decision-making. Emotion is good for creating action but bad for making decisions. Such emotions transform opponents into villains. Villains must be stopped at any cost but Sun Tzu's strategy requires balancing costs and benefits, risks and rewards. During a crisis, over-reaction is the real danger, and strong emotions encourage over-reaction. Emotions arise naturally from competitive situations because we care about our mission and our values. By definition, adversaries oppose those values. The problem is that seeking to hurt others takes us away from our goal of advancing our position. Wars of attrition are the opposite of developing positions that others want to join rather than oppose.