Tiger Woods: Crisis Mistakes

Tiger Woods has created a classical "fire storm" for himself, the topic of the final section of the Warrior's Rule Book on Defending Vulnerabilities. His handling illustrates many of the common mistakes that people make in these situation. The first rule of crisis management is not to over-react (9.3 Crisis Leadership). His decision to give up professional golf is an even worse decision, since it gives the media total control of the message (9.3.2 Message Control). When he is playing, Tiger Woods is about something more than scandal. While he is hiding, any Tiger sightings become news and a fresh opportunity to define him by the scandal alone.

Warrior's Rules: 

Competitive Arenas: