The Art of War Plus Warrior Marketing from Clearbridge Publishing is a must read for every marketing executive. Gary Gagliardi creatively interprets Sun Tzu’s classic text into straightforward winning advice for conducting marketing campaigns. In addition, the side-by-side presentation of both texts allows readers to compare Sun Tzu’s words with Mr. Gagliardi’s marketing interpretations. This book is guaranteed to provide you with the motivation to capture your markets!

— Dr. D. Steven White, Ph.D., Dept. of Marketing & Business Information, University of Massachusetts-Dartmouth