A hawk suddenly strikes a bird.
Its contact alone kills the prey.
This is timing."
Sun Tzu's The Art of War 5:3:4-6
Today's Strategic Insight: Sun Tzu's six rules on the role of timing in creating momentum.
The world of competition is chaotic and confusing. We uses standard methods to create expectations to give others the sense that they are in control. We unleash surprises to take away that sense of control and replace it with alternatives that we control. Since we are more prepared for the surprise than others, especially our rivals, we have more objective control. This little bit of objective control is magnified subjectively, as people compare us to our potential rivals.
We use the constant tiny shifts in our methods between standards and innovation to build up our momentum. Released gradually into our environment, those little bursts of momentum are quickly dissipated. The competitive environment is large and, on a day-to-day basis, we cannot have any real impact upon it. Our small innovations are quickly copied by others. We need something more.
For potential supporters, we want to use the excitement of surprise to give them the emotional impetus that they need to make a decision in our favor. For our competitors, we want to demonstrate our momentum at the right time. This increases their...
Are you at a disadvantage? Are you running faster and faster to stay in the same place? You can get ahead, or you can fall behind. The amount of effort is the same. The difference is the path you choose.
It is easy to get lost in Sun Tzu's methods. It is a surprisingly large course of study. We offer a simple road map for to get you started. The goal is to give you a big picture overview. It as easy as 1-2-3. Almost. If you add 4,5,6, and 7. Read more about first steps.
Throughout history, people have rediscovered these success principles through trial and error. They are described in similar ways in different competitive arenas from sports to politics. Sun Tzu's approach is universal. Read more about how it works.
Competition is a comparison of positions where a choice must be made. Conflict is the result of poor choices. Sun Tzu teaches us how to build up the strength of our position, but conflict always weakens our position. Sun Tzu's strategy is to identify the key points of comparison in a competitive situation. This understanding allows us to make the right decisions. Read more about competition as comparison.
Back when we could plan on staying with the same organizations for a lifetime, we didn't have to decide about our competitive position every day. That world is gone forever. Read more about why today's world requires Sun Tzu's thinking.
Warriors see every task as a personal challenge. Workers put themselves at the mercy of others. Warriors get what they deserve. Workers get what they are given. Read more about today's working warriors.
Successful people are not gifted from birth. They are ordinary people who developed a very specific set of skills. Success requires a least a little skill in nine different areas. Read more about these nine skills.
Sun Tzu's Art of War Rule Book is the culmination of over a decade of work. It breaks down Sun Tzu's verses into a series of step-by-step warrior's rules. It was developed over the years by the Institute's multiple award-winning author and founder, Gary Gagliardi. Read more about the Rule Book.
Sun Tzu's book is one of the most valuable works in human history. It is also one of the most difficult to understand. Much of Sun Tzu's writing is based on concepts in traditional Chinese science and philosophy with which modern readers are unfamiliar. Read more about the keys to Sun Tzu.
No book written in the conceptual ancient Chinese can be completely translated into English prose. The original Chinese has more in common with mathematical formulas than sentences. Read more about translation problems here.
Warrior Class lessons are the core of the Institute's training based on Sun Tzu's The Art of War. Warrior Class Lessons are both challenging and fun. They are also self-paced. Read more about the Warrior Class here.
Sgt. Webb says,"You can read all day, or you can get off your butt and get smart. Try our Free 3-Day Trial of Warrior Class Training!"
The best way to master Sun Tzu's methods is by using them in team exercises that address your organization's current challenges. Our live training teaches attendees to use a variety of strategic tools that produce real results. Read more about our live training programs here.