How We Sell and
Opportunity Life Cycle
The mission of Institute trainers is to popularize and profit from
training people in classical front-line strategy. The primary value of
classical front-line strategy is not organizational control, but
organization growth and survival. The most
dominant trends in the worldwide economy are creating the need for better
front-line strategy. Unlike the demand for most training, the demand for this type
of training increases when the economy weakens and becomes more competitive.
We focus on the front-line roles in large,
growing organizations because they have the most need for better strategic
skills on their front-lines. We use a painless
sales and marketing process that makes it easy to get involved with our
program. The life cycle of our programs
gives individuals the ability to see, communicate, and act successfully in
dealing with the dynamic, chaotic nature of competitive environments.