Developing New Products
Product Overview
Institute Products
Developing New Products
In working directly with customers, most trainers develop their own training
programs and related materials. Many also want to write their own books to
establish themselves in a given area of expertise. The Institute gives you
another way to make money from this work. For products that you develop that
other trainers can use as part of our
Everyday Strategy Program, we can pay you author royalties on tests,
workbooks, certifications, and any related material distributed through our
channel. For books you publish yourself, we can offer professional publishing
support. Read this article for a general
orientation on what is involved in
developing your own products.
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Courseware
Long
term, the Institute will always need new courseware, both the physical
courseware used by yourself and other trainers and on-line courseware. For
physical courseware, you can earn a constant stream of author royalties from
any materials consumed by those who take the course: workbooks, tests, and
certification. You can earn royalties not only from developing new
courses for the Strategy School, but by translating existing courses. |
Books
are
judged not only by their covers but by their interior design as well. A poorly
designed book makes you look like an amateur, not an
expert, and amateur books cannot be sold through regular distribution channels.
However, getting a professional design on your own can cost thousands.
The alternative is to do what we do: reuse the proven, award-winning designs
used by Clearbridge. Click here to see
available designs. |
Book Publishing Services
Beyond
design,
creating a book requires illustration, editing, proofing, typesetting, and
printing. All these services are expensive. For all of them, finding
reliable, professional people is a problem. As an established
publishing company, we can make all these services available to you at a
fraction of what they would cost you otherwise. |