Steps to Licensing as an Institute Trainer
Do you have what it takes to
teach classical front-line strategy to organizations in your area or your field of
When we started our trainers’
licensing program, we
didn’t realize how powerful the concept was (as any of our Master Trainers will
tell you). As more and more people all
over the world sign up for our programs, we are positioning the Science of
Strategy Institute to take the lead in developing worldwide interest in the powerful front-line strategy
of Sun Tzu’s The Art of War.
We license four different types of trainers:
(1) Master Trainers, (2) Independent Trainers, (3) Apprentice Trainers, and
(4) Internal Trainers (working within a single organization). To better understand their roles, you may want to
read this article.
To qualify for either a Master license or an Independent Trainer license,
new applicants must have direct experience in both business and professional
training. Those who wish to become trainers without such a background can still
do so, but they can do so only through a relationship with a Master Trainer, as
what we call an Apprentice Trainer. All
candidates for Master or Independent training licenses will be required to
attend a train-the-trainer event, which will last several days. Since it is in
their best interest, all Master Trainers will assist in enlisting more Master
The path to licensing is the same for all.
1. Complete our application (click
here) and submit it to us. If we have any questions, we will e-mail them to
2. If your training experience qualifies you as an
Independent Trainer, Internal Trainer,
or, in rare cases, as a Master Trainer, we will accept your application for
licensing and send you our first year's licensing agreement. If not, we will refer
your application to a Master Trainer in your geographical area as an
Apprentice. (At some point in their apprenticeship program, you will be
ready for licensing.)
3. When you receive your agreement, its
spells out the terms under which you can use and distribute our materials.
If you have any questions, we will be glad to answer them. If you want to
join the program under the terms of that agreement, you sign it and return
it to us.
4. After we receive the agreement, we send send you a link
where you can pay the fee for your first-year license ($1,495). After
paying this fee, you officially become part of our network. You are
automatically given access all the presentation materials that we have on
our site. You also get access to all the Strategy School material,
including the videos and audios presenting our material. You also get access
to our Warrior Class Lessons and its three levels of certification. We also
send you our trainer's package, which includes all our books. We also
register you for our next trainer-the-trainer meeting.
5. Before you start presenting this
material to audiences, you are expected to complete all three parts of Warrior Class
training (and any other tested training that we add). You are also expected
to read our books, view our videos, listen to our audios to prepare yourself
for making presentations and answering question.
6. At the first train-the-trainer event you
attend after your registration, we will answer any additional questions you
have about our materials or program. We will also give you the opportunity
to demonstrate your level of understanding of strategy and your
presentations skills. We will also have a one-on-one session where you get
our feedback and you set your goals for your first year as a trainer with
7. Over time, we want to see you advance
your position in our network. On the simplest level, this means doing more
presentations, making more money, and moving from Apprentice to Master, but
it also means mastering more of our courses material, earning the trust of
your fellow trainers, working with larger customers on larger projects, and
spending more of your time not only presenting our material but developing
courseware in your own areas of strategic interest.