current training material (see Materials) is
consists of a few different presentations and workshops. This fall we are
fleshing out the program with a series of nine training modules for a more
complete course. The training program will include a number of two-hour
introductions for different types of audiences, an all-day book camp, and our
"everyday" training modules that are added over time (more on that here).
The additional modules can be given in a day, but they are designed to be split
up into two half-day or three evening sessions. In the break between sessions,
attendees work on home analysis work and on-line assignments.
Presentations for the 20-minute sales presentation, two-hour introductory
presentations, and daylong workshop presentations are currently available.
The workbooks for the first eight additional modules (listed below) will be
completed soon, with the presentations to follow. However, our method in developing
material is additive, that is, we add material but don’t subtract it. This means
that we have additional material that doesn’t fit into our current marketing
plan—such as keynotes that Gary has used—that are available to trainers as
well. You can see them all under Materials on
the left sidebar.
Trainers also have all our books, audios,
DVDs, and so on to sell, and our publishing resources to help you develop additional
your own products. Those are described under
Products to Sell on the left sidebar.
Levels of Standard Training Products
Strategic Assessment: As an introduction to an
organization, we will be offering two types of measuring instruments. The first
establishes the front-line role or strategic impact of people in various
positions in the organization. The second measures the strategic skills of those
people in various categories. These assessments are inexpensive, costing only
about $5 to $7 per employee.
Two Hours on the Front
Lines of Strategy:
A variety of introductory two-hour training sessions will serve as a quick introduction to
classical front-line strategy. These sessions are specialized to target specific
groups, such as sales, management, and so on. We envision about a half-dozen
such programs built on a similar framework. The goal of all these sessions will
be to channel people into the day-long core program. These sessions will cost
$2,500 in the United States and $2,000-$3,000 in other countries.
· One Day on the Front
Lines of Strategy:
This is the core workshop, designed to introduce attendees to the key elements
of classical front-line strategy analysis and to take them through a series of
games and simulations so that they can understand the value of these methods.
This core training will cost $5,000 in the United States and $4,000-$6,000 in
· Every Day on the Front
Lines of Strategy:
This is our ongoing training program. It consists of a number of modules.
The modules combine live training and testing. They are used in conjunction with
the on-line Strategy School sessions. Each module will consist of about eight hours of additional training.
module could theoretically be presented in a single day, the modules will be designed
to be primarily offered in a 1+1 format, that is, two four-hour presentations a
week apart, or a 1+1+1 format of three three-hour presentations offered over three weeks, usually in the evening. The presentations
have time in
between them to allow students to work through assignments and Strategy School
classes. The issues
discovered in working through an assignment are discussed in the following
session of the module. Any number of modules can be completed in any order by
individuals, depending on the needs of their particular job. Each of the
eight standard modules will cost $5,000 in the United States and $4,000-$6,000 in
other countries. The modules offered initially are as follows:
Information and Building Perspective
Seeing Opportunities in the Competitive
Six Strategic Positions and How to Use Them
Advancing Your Position by Failing Safely
The Nine Common Strategic Situations
The Role of Creativity in Strategic
Claiming a Position to Make Victory Pay
Defending Against Competitive Attacks