Strategy means many different things to different people. For some, it is a plan. For others, it is a flash of inspiration. Sun Tzu's strategy is different, but it wasn't until I read Blink! by Malcolm Gladwell (the author of "The Tipping Point") that I saw that what Sun Tzu invented was really a "rapid cognition" system for competitive situations. It's main value isn't in providing deep, detailed analysis. Sun Tzu's system (as least as taught by the Science of Strategy Institute) was designed to help people make decisions in complex situations where there is, at the same time, too much information and too many unknowns. It is a way of understanding what is important when we are drowning in a sea of information. To succeed, we must decide in the moment. We study Sun Tzu's strategy so we can see in a blink! what the best move is, making the right decision when there is little time and to much information to comprehend it all.