Strategic cognition requires seeing the environment from the Asian perspective of balancing forces. Most of us are exposed from childhood to the media that trains us, incorrectly, that all changes are bad. Is it bad if housing prices are falling? Not if you are buying your first house. Is it bad if the dollar is falling? Not if you are selling American products abroad because this makes them cheaper. Is it bad that oil prices are rising? Doesn't high prices discourage consumption and make other forms of energy more competitive? Is that bad? Strategic cognition demand seeing the opportunity in every change. The chicken-little media that we are exposed to since birth, unfortunately, teaches the opposite.