Action Decisions

The Battle Looms: Upcoming Presidential Debates

Submitted by GaryGagliardi on

Much of Sun Tzu's system is based on choosing the conditions under which we meet our opponents. The term that we translate as "battle" from Chinese means "a meeting." It is not the same concept as "conflict," which is another Chinese character (and the worst case outcome of any meeting). Too often, we prepare for meetings with opponents thinking only in terms of conflict and, since that is what both side prepare for, it is too often the result. We are about to see the first meeting of the presidential race.

Over-Reaction to Attack: the Obama Campaign

Submitted by GaryGagliardi on

In Sun Tzu's adaptive response strategy, the one big no-no in the face of adversity is to over-react. The system is about knowing exactly how to respond. If you don't know how to respond, it is better to do as little as necessary. If you panic, you do the wrong things and leave more openings for your opponents. We can see how this works now in the Obama campaign where they are still reeling for the convention/Palin setbacks. Frantically looking for traction, their latest commercial attacks McCain for not using a computer for email.

Act While Others Are Planning: Preventing a Hillary Surprise

Submitted by GaryGagliardi on

Sun Tzu teaches that the best time to move into new territory is while others are still thinking about it.  By seizing a position early, you control what others can and cannot do. The same is true when your "move" is simply suggesting what they should do.  Psychologically, opponents will usually refuse to do what you suggest because most would rather be wrong that prove you right.

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