Sun Tzu's Methods

The Battle Looms: Upcoming Presidential Debates

Much of Sun Tzu's system is based on choosing the conditions under which we meet our opponents. The term that we translate as "battle" from Chinese means "a meeting." It is not the same concept as "conflict," which is another Chinese character (and the worst case outcome of any meeting). Too often, we prepare for meetings with opponents thinking only in terms of conflict and, since that is what both side prepare for, it is too often the result. We are about to see the first meeting of the presidential race.

Unexpected Opportunities: Our Strategy Radio Network

Sun Tzu teaches that we have to recognize opportunities and make decisions about how to use them in an instant. This is necessary because events creates opportunities in unexpected ways. For example, when Sarah Palin picked for VP, it turns out the Cliff, my brother-in-law, who works for us setting up radio interviews, used to be a next door neighbor of Sarah's.

Act While Others Are Planning: Preventing a Hillary Surprise

Sun Tzu teaches that the best time to move into new territory is while others are still thinking about it.  By seizing a position early, you control what others can and cannot do. The same is true when your "move" is simply suggesting what they should do.  Psychologically, opponents will usually refuse to do what you suggest because most would rather be wrong that prove you right.

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