Sun Tzu's Methods

The Use of Climate

A Institute Member writes:

My biggest struggle is using Climate. My own prejudice gets in the way. I really hate it when I see any “sales” pitch that applies pressure to “buy now” because the sky is falling. Even when it’s true, I hate to see it used to influence or manipulate me. Therefore, I tend to soften the Climate and avoid any kind of buy now approach.

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