A war of words is a special type of positioning duel. It focuses only on the subjective part of a position, that is, what a position means in terms of the future. A war of words is a psychological war in which one party is trying to get someone else to physcially change their position based upon the information communicated. Generally, all wars of words can be broken down into two types: threats and promises. These are future punishments and rewards for acting or stopping acting in a certain way.