1.4.2 Ground

Principles describing persistent external conditions.

Political Climate and Ground

User bernd.schwieren asks:

Gary, in a political competition, how would you define ground and climate?

The ground is where you fight and what you fight for. It is the source of all resources. In an election, this means that it the support of the electorate (financial and otherwise) and, in the end, their votes. As Sun Tzu said, the ground can be divided in an infinite number of ways and Sun Tzu's strategy is probably 80% about ways of finding leverage on the ground.

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