6.5.1 Dissipating Response

Principles describing the use of offense as defense.

Obama's War on FOX News: Misunderstanding the Rules of Scale

Many strategic principles work only in specific relationships of size. What works fine for David's attacking Golliath fails completely when Goliath tries it against David. A small organization works against a larger rival differently than a large organization works against smaller rivals (3.4.2 Scale Limitations). One set of methods grows organizations, a very different set keeps them on top. A whole set of classic errors come from a misunderstanding of scale.


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