Business

The Use of Climate

A Institute Member writes:

My biggest struggle is using Climate. My own prejudice gets in the way. I really hate it when I see any “sales” pitch that applies pressure to “buy now” because the sky is falling. Even when it’s true, I hate to see it used to influence or manipulate me. Therefore, I tend to soften the Climate and avoid any kind of buy now approach.

Sales Formula 3— Observe Opportunities: (Part 4)

7. Match Your Resources

Why should I want my competitors’ problem customers?

Your competitors’ problem customers are not your problem customers. People tend to avoid problems, especially other people’s problems, but your competitors’ problems are not your problems, at least not all of them. A precious few of your competitors’ problems are your opportunities.

Competitive Arenas: 

Pages

Subscribe to RSS - Business