Boxing, Sun Tzu, and how to survive the economic down-turn

Boxing, war, and modern business... what do these three activities have in common? The obvious answer is that all three take place in competitive environments in which there will be clear winners. Sun Tzu's treatise "The Art of War" not only describes these environments, but also asserts a way to win and analytical method to predict a winner. Once one understands these predictable outcomes, then positioning oneself to be the winner becomes easy.

UPS vs. Fedex Environmental Attack

Right now we are seeing a classical "fire attack" launched by FedEx on UPS using the government as a proxy. Sun Tzu's spends an chapter discussing the concept of "fire attacks," where an opponent uses the environment to attack an opponent and we devote and entire section of The Rule Book to the issues he raises regarding vulnerability. Quoting the introductory article in the Warrior's Rule Book on the topic (9.0 Using Vulnerability):

Warrior's Rules: 

Competitive Arenas: 


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