In a study of 125,000 people representing more than 1,000 companies, government agencies, and not-for-profits in over 50 countries, researchers found that three out of five companies rated their organizations as weak at strategic execution.

The Institutes current focus is building a simple yet strong sales story for our training. Our goal is to make this story so powerful that it will capture people's imagination and get them to act, bringing our trainers into their organization to training their people in Sun Tzu's science of strategy.

Since Gary Gagliardi personally first started using these ideas in selling and did his first book for salespeople, lets start by looking at sales success.

Let us start with someone who is fairly new to sales, Scott Perry. Scott joined the private sector in 2005 after a career in the military. Despite all the books for salespeople in the marketplace, he found that he needed only one:

SPI's Solution Selling is another end-to-end sales approach that is extremely process-oriented. Solution Selling works to align an organization's sales process with the customer's buying processes.