Clayton Christensen writes brilliantly about the concept and properties of disruptive innovations in his book “The Innovator’s Dilemma: When New Technologies Cause Great Firms To Fail”. Disruptive innovations have the characteristics of a shift in paradigm – the way we perceive the relevant products’ context is fundamentally changed. The term “disruptive” reflects the effect the innovations have on the competitive arena when being challenged by such innovations. Existing suppliers are taken by surprise by these innovations.