Economic

Human Progress

Sun Tzu's strategy teaches that progress is always possible and that we are more likely to have to adapt to change from progress than from failure. On the radio and at public events, I hear from people who are certain that things have never been so bad. As a response, I plan to memorize this paragraph from a recent George Will column:

Positions that Attract Support Rather than Attacks

The concept of "winning without conflict" is based on creating positions that attract supporters while being difficult to attack. One problem with large organizations is that, though their growth is always fueled by attracting supporters, as they get larger, they start to think that they don't need these supporters. Again, Apple offers us a good example in their relationship with Adobe as explained in this article.

Finding Open Territory: Reversing the Rules

In our training programs, we show people how to develop a simple competitive map of their industry using a tool that we call the Strategy Analysis Matrix. This matrix condenses the five competitive dimensions of Sun Tzu's Warrior's Rules into a two-dimensional representation. The purpose of this tool is to identify the market openings that represent opportunity. One of the companies we use to illustrate the use of this map is Apple. Apple is particularly good at finding the open spaces in the market that others are missing.

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