Strategy means many different things to different people. For some, it is a plan. For others, it is a flash of inspiration. Sun Tzu's strategy is different, but it wasn't until I read Blink! by Malcolm Gladwell (the author of "The Tipping Point") that I saw that what Sun Tzu invented was really a "rapid cognition" system for competitive situations. It's main value isn't in providing deep, detailed analysis.