Strategy Institute

A Success Story in Medicine by Allan Elder

I was reading your blog on reversal and it reminds me of how I have used it. Once again, I put this in a story format in case anyone wants to use it.

When developing my wife's medical practice we listed the "rules" of running a practice. While some of those rules were demanded by the government many were simply historical and had no basis in success. Wanting to use her practice as an example Sun Tzu's strategy actually works we flipped all the rules we didn't like upside down.

Competitive Arenas: 

The Positioning of Sun Tzu's strategy

At our first Trainers Meeting, we identified a opening in the marketplace for training for “front-line” strategy, that is, strategy that could be used in the day-to-day execution of the business. A number of articles and communications since our meeting have verified that more and more people are becoming away that in terms of “strategy” something vital is missing.

Competitive Arenas: 


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