I personally try to contact all the people who download our free copy of Sun Tzu's work, but one of my frustrations in that most readers don't seem to realize that learning strategy isn't about simply reading a book but relearning how they think about success. Thanks to our recent trainers meeting, I realize what people studying Sun Tzu have been looking for home, a place where they can get together with other people who want to master those concepts. I was recently invited to be part of a group setting up a local Seattle chapter of the Association for Strategic Planners.