Four rules describing how the subjective and objective aspects of a position leverage each other.
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This article explains that competitive positions exist in two ways at once. They exist both in the physical universe and in our minds. We say that they are "subobjective," simultaneously subjective and objective, consisting of both facts and opinions. This dual nature of positions and their competitive landscape is essential to understanding strategic positions. We can never know the complete objective truth about any situation. We can have fact, but the meaning of facts are filtered through our opinions of what those facts mean. We have our subjective perceptions, which capture a part of that truth filtered through our mental models.