Article PDF: 1.6 Mission Values

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Seven rules describing how goals and values provide the motivation that directs all competitive decisions.

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This article explains how the most common strategic decision-making mistake is failing to consider decisions in terms of our mission. Actions undirected by mission leave our position in the hands of conditions. We drift along with the situation, at the mercy of the environment. Decisions have no value until they are executed, but neither actions nor decisions have value unless we know what our goals are. Without longer-term goals and higher values, the words, "advancing our position," have no real meaning.

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Playbook Articles are available only to members, but you can purchase article downloads.

This article explains, without understanding people's motivations, we cannot predict their behavior. Unlike objects, people can change their paths. If don't understand the motivations of others, we will get into trouble with them time and again without understanding why. Without and understanding of what others are trying to accomplish, we cannot even understand which people are our allies and our enemies. We cannot do this simply trying to think what we would do in their situation since our goals and values are different.