Article PDF: 1.6.3 Shifting Priorities

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Seven rules describing how everyone changes their missions according to temporary conditions.

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This article describes what motivates people to change over time. The goals and values inside our heads shift priorities depending our situation. The problem is that the complex array of desires driving us changes from moment to moment.

The problem

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This article addresses is that we cannot predict people's behavior unless we understand what is motivating them at the moment. We cannot depend on our alliance or know what to expect from our opponents unless we know what they want. Most partnerships fall apart because interests diverge over time.