Article PDF: 2.2 Information Gathering

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Eight rules describing how information must be collected to develop useful perspectives on success.

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This article explains Sun Tzu's systematic approach to gathering strategic, competitive information. Gathering information starts with developing a broader perspective about what success can mean. the information that we gather shapes our understanding of success. A limited perspective loses sight of both the broad possibilities and strict limitations of competitive success. When we do not see the possibilities, we miss finding success in unexpected ways. When we do not see the limitations, we make costly mistakes. Without the rules for systematic information gathering, we leave large holes in our necessary knowledge.