Article PDF: 3.2.4 Emptiness and Fullness

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Seven rules for seeing opportunities in the special dynamics of emptiness and fullness.

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This article describes why every problem is an opportunity. The saying is that opportunity never knocks twice. In a broader sense, opportunity never repeats itself. All opportunities are unique in some regard. This makes identifying them particularly difficult. Strategic situations are too complicated to identify and analyze every possible condition that might represent an opportunity. Unlike production environments where duplicate situations are common, competitive environments are always unique. While Sun Tzu's strategy identifies the factor that they have in common, opportunities are often based on the more unique aspects of the situation. We need a quick model to help us identify the most relevant conditions..