Article PDF: 3.4.1 Unity Breakdown

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Seven rules describing how increased size leads to openings created by decreased unity.

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This article explains the most common weakness of large competitors. Large competitors are intimidating. We think of size in competition like children on a playground. The big can bully. We want to get big so we won't be bullied. The mistake is thinking that size equals strength. Because we are taught linear thinking, this seems to make sense. If one dollar is good, a hundred dollars is better, and a thousand dollars is even better. Competition doesn't follow the same rules of scale. We think that if a small competitor is bad a bigger competitor is worse. We think that if we grow, competition will get easier. Both of these ideas are wrong because size in not strength in competition.