Article PDF: 3.4.2 Opportunity Fit

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Seven rules describing the problems with large organization fitting new opportunities.

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This article describes how, just as we confuse size with strength, we also confuse size with the capability to pursue opportunities. Because we are taught to think that bigger is better, we think of larger organizations as having more opportunities. The competitive reality is much more complicated. We can get into serious trouble if we fail to understand how our size relative to our competition sets practical limits on the opportunities that we can pursue.