Article PDF: 3.8 Strategic Matrix Analysis

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Four rules for creating graphic models for the analysis of complex strategic spaces.

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This article describes a powerful tool for finding opportunities that we might miss otherwise. As we can see from the Identifying Opportunities section of Sun Tzu's Warrior Playbook, there are many type of openings and the concept of "openings" can seem nebulous by its very nature as emptiness. The problem is that, as humans, we are wired primarily for visual perception. When our methods are purely conceptual, we miss many our potential opportunities because we cannot "see" the openings involved.