Four rules describing opportunity space that is dominated by inequality.
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This article explains, that in picking our best opportunities, we usually count on others following the opinion of the majority. Our bias toward following the crowd is known as our herd instinct, where the average individual or group follows the majority of other individuals or groups. We depend on this fact to win over local majorities of supporters. The problem is that our herd instinct only works on "flat" ground, where each person's opinion is equal. When the ground is "tilted" in certain ways, this opinions of the average person no longer matters. If we attempt to explore opportunities on these forms of tilted ground, we are going to be frustrated unless we understand their rules.