Six rules for identifying the best opportunities on the basis of proximity in physical space.
Playbook Articles are available only to members, but you can purchase article downloads.
This article explains how physical distance is important in picking the best opportunities. While it would be nice to think that by broadening the sphere of our activity we can find dramatically better opportunities, the problem is that the rewards of any opportunity are impossible to know before exploring it. Distant opportunities often seem bigger just because they are exotic, but that fact makes them more risky as opposed to more certain.