Article PDF: 4.6.3 Barricaded Conditions

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Seven rules for selecting the best opportunities based on a position's obstacles.

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This article describes that one of the most common strategic mistakes is thinking of barriers as a problem instead of an opportunity. When we evaluate potential opportunities, we must consider the number and types of obstacles that we will encounter in pursuing them. Obstacles are natural barriers that make taking advantage of a specific opportunity difficult. Barriers to entry can be physical, but more often they are psychological and intellectual. The most common barrier to entry to any opportunity is a lack of specific knowledge.